Daytona International Speedway to redevelop track

The Daytona International Speedway will have a new look to the famous race track soon. Daytona International Speedway President Joie Chitwood announced the proposal during the Sprint Media Tour on Tuesday, which can bring a new era for race tracks across the country.

Daytona has been around since 1959 and has had three face lifts since then, but none will be like this one. The front stretch grandstands will look completely different, more seats will be added as well as suites, the concession stands will have newer, modern looks to them and the interior and exterior of the track will have a completely different look to it.

Though the project hasn’t been approved yet, the likeliness of these changes occurring is rather high considering that the host of NASCAR’s Super Bowl needs to be the trend setter for all of the other race tracks.

“Part of the process I have to go through is creating this vision for what Daytona could be for the next 50 years. The second part to this is the continued business case I have to generate and produce so that my senior management here can consider its viability, hopefully later in 2013,” Chitwood said during the Media Tour on behalf of the Daytona International Speedway.

Chitwood claims that he doesn’t want Daytona to lose the characteristics that have made it become the mecca of stock car racing, but he wants to modernize the track as they have to compete with arenas from all other sports. They are attempting to change the track not just for the sake of making a change, but to give race fans the best experience possible which could benefit the entire sport as a whole.

Joseph Wolkin can be followed on Twitter at @JosephNASCAR.