The Cleveland Cavaliers clinched the Central Division title last night with their dominant win over the Denver Nuggets. Of course, the game itself wasn’t the main headline for this team yesterday, nor was it LeBron James‘ triple-double. No, instead we had to talk Twitter again.

Social media has been a prevalent topic within the Cavs’ locker room these days. James has been sending cryptic tweets, forcing he and other players to answer questions about them while media pundits are digging for deeper meanings. The popular thought, at least with those who love drama, is James is somehow sending signals he’s leaving Cleveland again.

So, when word broke that he unfollowed the Cavs official Twitter account yesterday, it was full-scale chaos. This had to be another sign, another veiled message that James was practically already packing his bags. It became such a big story that, if you type ‘LeBron’ into Google search, one of the auto-suggestions is ‘LeBron unfollows Cavs.’

Do I enjoy the fact that one of the biggest storylines surrounding this team is who tweeted what and what does it all mean? Not really. At the same time, the fact that is James unfollowing Cleveland’s Twitter account is more proof his social media habits are getting incredibly irritating.

One of James’ rituals when it comes to gearing up for the postseason is going dark on social media. He completely cuts himself off in order to ensure he’s focused on the task at hand. It appears this process hit its opening stages yesterday, as James unfollowed various NBA reporters within both Fox Sports Ohio and ESPN.

However, we didn’t really hear about those moves. Instead, we dealt with the firestorm which came with the unfollowing of @Cavs.

This is annoying for a few reasons. For one, it’s ridiculous how many times Cleveland fans have had to wrap themselves into a story about how James is using Twitter. This is a team which is supposed to be focused on winning a championship, yet all we keep hearing about is what its best player is tweeting. Based on the call-ins from local radio, it sure sounds like fans are getting tired of having to deal with all of this.

One of the most aggravating factors, though, is how James knows exactly what he’s doing. He knows every move he makes will create waves, even something as trivial as clicking “unfollow” on a specific account. The second he did so with the Cavs Twitter, he knew he’d be asked about it.

Despite this fact, James seemed to be agitated when it was brought up to him after last night’s game, giving the reporter who asked a cold stare before saying “next question” and then abruptly ending his media session.

Is it annoying for James to be asked about something he did on Twitter after notching a triple-double? I don’t doubt it. Still, to do something he knew would cause media buzz, then act perturbed that anyone would actually bring it up to him is a double-standard.

If you’re tired of answering questions about unfollows or cryptic tweets, then stop stirring the pot. There’s no sense in acting surprised when someone who has 29 million followers catches attention when he does something on Twitter.

Maybe this is James’ odd attempt at being a leader. Knowing there’s been a fair share of drama surrounding this team, perhaps he’s just doing these little things to distract everyone and divert attention to something as trivial as Twitter.

This motive would still be a questionable one, though. Frankly, this team has plenty of other things to focus on besides what its best player is doing to distract the media. It should instead be more concerned with how last night’s blowout victory is sure to be followed by another string of uneven performances and a sad loss which sets the fanbase ablaze. Or how the team excelled at passing against Denver, notching 38 assists, and will somehow still fall back to isolation basketball within the next game or two.

But no, instead we’re once again over-analyzing James’ latest passive-aggressive move on Twitter, one he 100 percent knew would cause a stir.

If the goal was to create controversy, then he certainly achieved that. Still, for a team with other, more important things to worry about, it’s getting a little grating to instead have to deal with unnecessary Twitter drama from the self-appointed leader of the locker room.