The Miami Dolphins selected Missouri defensive end Charles Harris with the No. 22 overall pick in the first round of the 2017 NFL Draft.
Harris was widely expected to be a first round pick, but the new Dolphins defensive end had a surprise for viewers when he was selected.
As cameras cut to Charles’ draft party, Sasquatch from Jack Link’s Beef Jerky made an appearance in the background.
Charles Harris with an all-time great draft moment having Sasquatch in the background. pic.twitter.com/Cs5WCJS6wE
— Jake Reuse (@ReuseRecruiting) April 28, 2017
According to ESPN’s Darren Rovell, Jack Link’s received $100,000 in advertising exposure from the appearance.
Jack Link’s (shirt & Sasquatch mascot) gets $100,000 in advertising exposure from Charles Harris draft party look-in, per @ApexMGAnalytics pic.twitter.com/A0YibUjAIJ
— Darren Rovell (@darrenrovell) April 28, 2017